Lorraine Ball » Roundpeg

Lorraine Ball Named to List of Most Influential Women in Indianapolis

admin — Sat, 15 Nov 2008 08:33:22 +0000

Lorraine Ball, president of Roundpeg, Indy’s leading small business marketing firm, has been named one of IBJ’s Most Influential Women of the Year.

Each year Indianapolis Business Journal recognizes local women who have demonstrated professional excellence and leadership in their careers and community service. IBJ first published a list of influential women in 1996. They included government and civic leaders and top executives in a variety of industries.

It is really cool that this year the expanded the category to include women from the small busienss community.

Break the Habit

admin — Mon, 10 Mar 2008 23:28:58 +0000

Do you sit in the same place everyday? Drive to and from work along the same route? Tackle problems in the same manner?

Habits are easy, and they help us get through the day. Do them too often, however, and you end up in a rut. Let the ruts get too deep and it is hard to find a new solution to a problem or challenge. Sometimes drastic measures are needed to break out of the rut.

Marketing on One Foot

admin — Sat, 01 Mar 2008 17:14:47 +0000

There is a story about an impatient young man who went to visit an old scholar. He demanded the old man tell him everything he needed to know about the bible standing on one foot. The old man smiled, stood on one foot and said, “Do unto others, as you would have them do unto you! All the rest is commentary” Read More…

Creativity is a Round Process

admin — Sat, 01 Mar 2008 17:14:29 +0000

In a world of fast change and fierce competition, the ability to find new and innovative solutions is necessary for your survival. Thinking power and creativity are your primary competitive advantages. Unlocking new ideas and multiple possibilities begin with a “Round Process”. Read More…

Price Does Not Always Equal Value

admin — Wed, 27 Feb 2008 23:16:56 +0000

What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer. When it comes to establishing a price for your goods or services, the value of your product has absolutely nothing to do with production cost. The value is based on how much you help clients save, increase, reduce or improve. If you can quantify these benefits, then you have a foundation for establishing an appropriate price for your goods or services. Read More…

Reduce Your Monday Morning Stress

LorraineB — Sun, 17 Feb 2008 23:33:59 +0000

Sunday night, you can feel the stress start to build as you think about the week ahead. . .

Countless emails, innumerable voice mail messages, the anticipation of unexpected colleague visits, and always, new requests and changing deadlines. These demands culminate in a growing anxiety, a feeling of being overworked and overwhelmed. Read More…

Alexa Rankings

LorraineB — Sat, 16 Feb 2008 22:58:11 +0000

We have been running a little experiment since the firs of the year to drive our Alexa ranking down. So far we have dropped from 7.7 million to 2.9 million. Our goal: under a million by June 1.

Why? An Alexa ranking is a comparative assessment of your website to all websites worldwide. Google is # 1, Facebook #2. ..

So the lower the number, the more traffic, search rankings, cross references, etc.

So this jump is significant.. now our goal is to keep it up.

The Long and Short of Headlines

admin — Wed, 13 Feb 2008 16:26:54 +0000

Many people will never read more than the headline of your advertisement or the cover of your brochure. With that in mind, make sure your headlines connect with your customers, leave a lasting impression, and encourage them to read on. Read On…

Fuel Your Creative Engine

admin — Mon, 11 Feb 2008 11:56:06 +0000

Every driver knows if you don’t put gas in your car it won’t go very far. The same is true for your creative engine. If you are looking for creative solutions, you need to start with a little fuel!

Follow this link for simple ways to recharge your creative batteries! Read More…

“What’s the Difference between a Marketing Coach and a Marketing Consultant

admin — Mon, 11 Feb 2008 11:55:22 +0000

Here is an analogy that illustrates the difference between a coach and a consultant: A business coach will help you understand how and why you bake a cake, help you to determine what’s holding you back from baking a really good cake, and stand side by side as you bake the cake. A business consultant will explain why one cake mix is better than another, explain the best cake baking practices, and if necessary, bake the cake for you. While there is a need for both, at Roundpeg, we offer business consulting services. While we are willing to cheer you on, we will show you how to be successful as well.