Lorraine Ball

One of the questions that I always ask new employees is: “Are you a word person, a picture person, or a numbers person?” Most people assume that I’d answer word person,  but in actuality, I’m very much a numbers person. Good marketing is all about the numbers. While the creative execution is emotionally based, the decisions of how much, when and where should be financially based.

Click here to listen to my interview with Howard Cox.

 

 Marketing by the Numbers: Play Now | Play in Popup | Download

I recently had the chance to sit down with productivity expert Robby Slaughter. Robby’s job is to to inspire change and productivity in others. One of the most helpful things we spoke about in our conversation was his Five Boxes Approach to Productivity. In this process, you divide up the contents of your desk, and place it in five boxes. You give yourself permission to only work on one box each day. To learn more about this concept, listen to the podcast now. Click here to listen to the interview.

 

 Five Box Theory: Play Now | Play in Popup | Download

How much is  a customer really worth?  And how much should you be spending on retention vs acquisition activities?  Working with Howard Cox, an accountant at Sommerset CPA’s, I  have created a model which will help you  analyze your own business.

Listen to this excellent podcast with Howard to learn more about how you can determine how much you should be spending on customer acquisition and retention to get–and keep–the customers you want.

To learn more, check out the short Podcast interview with Howard Cox. Click here to listen to the interview.

 

 How Much is a Customer Worth?: Play Now | Play in Popup | Download

Are you surprised to see this topic on  business blog?  You shouldn’t be.  Why? Because the same techniques and discipline required to lose weight can be applied to your business.

In the last year, I have lost some weight  and now, I’m applying many of the same strategies to my business.

Want to learn the secret and how it will apply to your business success ? Listen to today’s short podcast.

 

 Magic Weight Loss Plan: Play Now | Play in Popup | Download

This is the first of two videos of my interviews with Mason King of the IBJ.

My favorite segment?  Mason asked me about being an entrepreneur.  My answer comes about 1/2 way in…

What’s a ROWE, you may ask? It has nothing to do with boats, water or even my former employee Amy.  It is an alternative operating system for your company.

In a recent conversation with  Michael Reynolds, owner of Spin Web I  was introduced to ROWE, where employees are paid by the result, not the hours.

For small business owners this can be frightening at first, but if executed correctly a ROWE environment can be infinitely rewarding.

Want to learn more about ROWE? Listen to today’s podcast, check out Michael’s blog, or even one of his seminars about how you can create a ROWE environment in your company.

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 ROWE: Play Now | Play in Popup | Download