Every now and then, I read something that really impacts my views on marketing.   Seth Godin’s Unleashing the Idea Virus - is one such book.  And although it is not a new work, the ideas are as fresh and practical today as they were in 2001 when the book was written.

As I listened to Seth present his ideas on how to make ideas infectious, I knew it was time for me to re-examine my own marketing programs, as well as the role I play supporting friends and referral partners. I would like to think I am a Powerful Sneezer, but am I?

If you have not read or listened to this book, put it on your must read list.   Discover for yourself  what makes a powerful ’sneezer’, how ‘hives’ work, and how critical velocity, vector, medium, smoothness, persistence, and amplifiers can change your business!