Lorraine Ball

Sometimes the very best business relationships start from very unlikely connections and chance occurances.  My relationship with Eric Schneller, owner of Crew Property Improvment Specialists. is a great example.  With no common customers, and no need for each others services there was no need to meet, but we did.. and today, we own a building together.  For more on how this unlikely event occured, view the video!  

Lorraine Ball talks about Roundpeg on The Buzz with Tony Scelzo. 

The Buzz is the newest marketing product from Rainmakers, providing their members with tools to get connected and stay connected!  

Are you thinking about starting a customer newsletter? If done well, newsletters are a great way to touch your customers and potential customers. Over time, it can help build credibility and a sense of familiarity with your organization.  The following tips apply equally well to printed or electronic newsletters.

Seth Godin says “Real permission is different from presumed or legalistic permission. Just because you somehow get my email address doesn’t mean you have permission.” 

As an serious eMail marketer, with numerous clients who do the same, I don’t want him to be right, but I know he is.  People are tired of reciveing emails they didn’t ask for, unsolicited sales pitches and requests for their attention.

The challenge?  We have to be better marketers to earn their permission! 

Also read Jim Cota’s notes on the subject!  http://www.rarebirdinc.com/blog/2008/02/if-you-read-nothing-else-today-read.html

For many small business owners, good intentions for promoting the business go right out the window when things get hectic. Creating a marketing calendar will improve how you plan, execute, and evaluate your marketing activities.   Outlining a marketing calendar upfront helps you remain true to your goals. In the end, no matter how you choose to promote your business – a well-organized calendar saves time, lowers costs, and increases your campaign’s effectiveness.   Read More…

Sometimes the best relationships are not the most obvious.  In this humorous tale, Lorraine Ball shares how she first met, the person who would ultimately become a business partner!

A common marketing mistake is focusing too much attention on the features of a product.  Particularly in high-tech products, long descriptions of the technical specs in advertising and marketing material exhaust and usually lose the average customer. Instead of making customers interpret your features and how they can benefit from them, tell them and sell them the benefits up front-a technique that’s sure to set you on a sea of smooth sales! 

Lorraine Ball shares a look at a lesson we can all learn from Post-it-Notes.  Your best word of mouth marketing, may come from unexpected individuals. 

Many thanks to Pinpoint AV for the production on this video