We have been running a little experiment since the firs of the year to drive our Alexa ranking down.  So far we have dropped from 7.7 million to 2.9 million.  Our goal: under a million by June 1.

 Why?  An Alexa ranking is a comparative assessment of your website to all websites worldwide.  Google is # 1, Facebook #2.  .. 

So the lower the number, the more traffic, search rankings, cross references, etc.  

So this jump is significant.. now our goal is to keep it up.