What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer.   When it comes to establishing a price for your goods or services, the value of your product has absolutely nothing to do with production cost. The value is based on how much you help clients save, increase, reduce or improve. If you can quantify these benefits, then you have a foundation for establishing an appropriate price for your goods or services. Read More…

Running a business is often like jumping off a high dive! It gets easier every time.

Do you have a network of people supporting you?  Lorraine Ball believes you should!

Sunday night, you can feel the stress start to build as you think about the week ahead. . .

Countless emails, innumerable voice mail messages, the anticipation of unexpected colleague visits, and always, new requests and changing deadlines. These demands culminate in a growing anxiety, a feeling of being overworked and overwhelmed. Read More…

Check out post on Marketing Prof’s .  I have become a fairly regular contributor.  This column is about pricing your product.

We have been running a little experiment since the firs of the year to drive our Alexa ranking down.  So far we have dropped from 7.7 million to 2.9 million.  Our goal: under a million by June 1.

 Why?  An Alexa ranking is a comparative assessment of your website to all websites worldwide.  Google is # 1, Facebook #2.  .. 

So the lower the number, the more traffic, search rankings, cross references, etc.  

So this jump is significant.. now our goal is to keep it up.

Many people will never read more than the headline of your advertisement or the cover of your brochure. With that in mind, make sure your headlines connect with your customers, leave a lasting impression, and encourage them to read on. Read On…

Every day, your customers and potential customers are inundated with advertising messages. So, unless you have the advertising budget of Coca Cola, you need to find another way to reach your target audience. Public Relations is a good way to do that. But how do you get your name in print? Like any other marketing endeavor, start with a plan.  Read More…

Every driver knows if you don’t put gas in your car it won’t go very far. The same is true for your creative engine. If you are looking for creative solutions, you need to start with a little fuel!

Follow this link for simple ways to recharge your creative batteries! Read More…

Here is an analogy that illustrates the difference between a coach and a consultant:  A business coach will help you understand how and why you bake a cake, help you to determine what’s holding you back from baking a really good cake, and stand side by side  as you bake the cake.        A business consultant will explain why one cake mix is better than another, explain the best cake baking practices, and if necessary, bake the cake for you. While there is a need for both, at Roundpeg, we offer business consulting services.  While we are willing to cheer you on, we will show you how to be successful as well.