Lorraine Ball

Just finished re-reading the Tipping Point by Malcom Gladwell which is an amazing look at how to create a social epidemic. It begins with three types of people: Connectors, Mavens and Salesmen. Ultimately you need to have the support of these three groups of people to bring your ideas to the market place.

Where do you meet them?? Start networking, Rainmakers, the Chambers, Network of Women in Business can be a starting point for your own social epidemic.

Looking to start a business, look to Indianapolis. Ranked #5 overall by Entrepreneur.com the rest of the country is stating to discover what we already know – Indy is a great place to start a business.With local support from the SBDC, NSIB, Women’s Center and a variety of business networking and development groups, local entrepreneurs can tap in to a wide variety of resources.

What are your favorites?

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Ernie Reno is quickly becoming one of my favorite contributors to Inside Indiana Business. His tips on Crafting a Powerful Press Release are right on target.But don’t limit your releases to traditional media, newspapers, radio and television. In the 21st century be sure to leverage releases to on-line news sources as well. Send your submissions to:

• DBusinessDaily – A national on-line news source, with local listings.
• IndyBiz - A local listing of who is making news in Indy sponsored by Roundpeg

Does your company have information to share with the Indy Business Community? Send a Note to hello@roundpeg.biz and we will add it to IndyBiz

John MacIntyre of the Indy Star compiled an interesting set of statistics on job creation for the period from 2002 – 2003:

• 1.6 Million jobs were created by firms with fewer than 20 employees
• 400,00 jobs were created by firms with 20 – 499 employees
• 1 million jobs were lost by firms with more than 500 employees

And yet we keep changing large companies with tax incentives and special deals! If we really want to put people to work, lets put our tax dollars behind the companies really making a difference.

Does your company have information to share with the Indy Business Community? Send a Note to hello@roundpeg.biz and we will add it to IndyBiz